Your CRM system can be your company’s most valuable asset, especially when it comes to enhancing productivity and increasing sales revenue. If the goal is not only to increase revenue but to get and retain new customers, then you need a customer relationship management system. But what does a CRM do?
Relationships are based on understanding and trust. But, you can’t gain an understanding without information. And, you don’t want to have to try to put the pieces of a puzzle together each time you interact with a client. If you’re still using spreadsheets, they can get lost, they are difficult to maintain, they are error-prone, and are not very secure. This is where a CRM system comes in – kiss spreadsheet hell goodbye.
So what does a CRM really do? From a high-level perspective, here are the four core functions of a CRM:
1. CRM Provides a Comprehensive Overview of Your Clients
2. CRM Organizes and Keeps Track of All Your Leads and Sales Interactions
3. CRM Enables You To Make Insightful Data-Based Decisions
4. CRM Integrates With The Software You Already Use
Download a white paper that goes deeper into each of these functions, but will only take you five minutes to read.
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