7 Ways Inbound Marketing Can Help Your Business Grow

Building an effective digital marketing strategy isn’t easy, particularly for small and midsize businesses. Major companies dominate the online world with seemingly bottomless marketing budgets. You can see these truly massive campaigns and wonder how you can compete. Even getting your company’s standard campaigns seen by the right audience can be prohibitively expensive. Thus, it’s easy to get the impression that the deck is stacked against you.

What if you didn’t have to play that game? What if there was a simple, easy-to-implement strategy that brought great prospects right to your company website and social media? That’s the basic concept behind inbound marketing.

How does it work? In a nutshell, it’s all about driving sales by providing great content for your potential customers.

Here are seven ways that inbound marketing can help your business reach new customers, grow your brand recognition, and improve your ROI:

1. Substantially increase organic traffic to your site.
   

   By creating high-quality, relevant content aimed directly at the interests of potential customers, it becomes that much easier to attract visitors to your website and engage with your social media. Think of it as a “pull” approach to marketing, rather than a “push” approach. Instead of being nagged and nudged to visit your site from ads, your prospects “discover” your content all on their own.

2. Boost brand visibility online.

   It doesn’t matter if you’re buying socks or cement trucks, almost everyone engages in a little search-engine detective work before making a purchasing commitment. By mastering inbound marketing, you can ensure that your brand is always at the top of the relevant search results. How? By being genuinely relevant. This can also extend to social media visibility, allowing your brand to become part of the conversation on Twitter, Instagram, Facebook, and other platforms.

3. Make strong connections with your most active prospects.

   Trust is one of the most overlooked and undervalued resources in the marketer’s toolkit. Your prospects need to believe that they matter to you, and that your company is actively listening to their concerns. Inbound marketing content can go a long way toward establishing this level of trust. This is particularly true if your content allows for back-and-forth interactions with customers through comments, reactions, and social media interactions.

4. Diversify your marketing content.

   The internet is a true multimedia platform. While static content like blogs, ebooks, newsletters, and infographics still perform well on search engines, you shouldn’t limit your inbound marketing strategy to these formats. We live in the era memes, GIFs, TikToks, podcasts, and YouTube videos. In the right context, all of these formats have value as inbound marketing tools.

5. Establish your expertise.

   Informative, high-value content is among the most engaging sales tools ever created. Most of your customers aren’t experts in your industry. They may only have discovered your brand and products because they were looking for the sage advice of a professional. By providing access to that knowledge — even if it’s just part of an inbound marketing strategy — you’re already building the foundation of a new customer relationship.

6. Gain new insights to inform your marketing strategy.

   One of the most profound advantages that digital marketing brings to a business is the ability to quickly and accurately test ideas. By creating a variety of inbound marketing content, your team can easily determine which kinds of content are delivering great results. Better yet, you can determine which are landing with a hollow thud. This allows you to refine your approach, amplify your successes, and invest in new content that hits the KPIs your company values most.

7. Improve your marketing ROI.

   It can be costly — not to mention frustrating — to build your customer base using only traditional and digital marketing strategies. Big results tend to come with even bigger price tags. It’s not always clear what the return on that investment will be. Inbound marketing strategies change this dynamic. It allows your company to keep its marketing costs low by focusing on targeted, customer-attracting content. This content can be supported and enhanced by digital campaigns. Plus, it can still be effective even when those campaigns end. The cost of creating high-quality inbound marketing content — particularly “durable” or “evergreen” content — is often a fraction of the cost to generate traditional marketing creatives.

Need a little help creating your company’s inbound marketing strategy? Contact us today! FayeBSG can implement and guide you through using two of the biggest marketing automation platforms in the market: HubSpot and Sugar Market and can build marketing plans on your behalf.

 

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