Salesfusion is Now Part of Sugar

With the recent acquisition of marketing automation innovator Salesfusion, Sugar is taking customers one giant step closer to getting a unified, comprehensive view of your customer. If you’re eager for newer, better ways to leverage your data and create customers for life, this move was made with you in mind.

SugarCRM CEO, Craig Charlton announced his excitement about uniting with Salesfusion for many reasons and will continue to share details with customers and partners in the coming weeks. For now, here is Craig’s recap to give you a snapshot of what to expect:

1. More personalized experiences

Let’s face it: Your customers have some pretty high expectations. The pressure has never been greater for companies to continually deliver the right message at the right time, to each and every individual. These are difficult demands to meet — and Sugar is intent on helping you exceed your goals.

With Salesfusion, we’re taking our capabilities to the next level of personalized customer experiences. As Salesfusion’s powerful marketing automation merges with Sugar’s market-leading CRM, you’ll discover new ways to achieve even more with your data. The move means more recurring revenue for you, more meaningful engagement for your customers and better experiences for everyone.

2. Bigger competitive advantages

You already know that Sugar is rated higher than all other major vendors when put to the Net Promoter Score test. So there’s no way we would join forces with another provider unless we were first convinced it meets our high standards for exceptional customer service.

I can assure you that Salesfusion delivers. Recognized in the Gartner Magic Quadrant for Lead Management, Salesfusion provides a powerful toolset to drive more conversions and loyalty. As a leader in the marketing automation solution space, it’s laser-focused on what matters most to marketers: intuitive campaign builders, easy-to-use reporting and deep customer intelligence for even greater personalization.

3. A brighter future

Most importantly, today’s announcement is part of a much bigger vision for the future. Sugar is laser focused on empowering marketing, sales and services teams with the tools they need to be more productive and profitable. As customer expectations change and evolve, our customer experience solution will continue to expand right along with them. Our goal is to provide you with the most flexible, responsive customer experience platform on the market today.

You already have an abundance of valuable intelligence on your customers. Now, let’s put it to great use!

Click here to learn more about Salesfusion!

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